What we do

We are a Berlin-based boutique PR & Communications consultancy with networks across Europe and Asia, specialising in providing strategic, creative, and integrated solutions for a wide range of needs, from PR & communications to public affairs consultation.

With a clear focus on business and cultural exchange between Europe and Asia, in particular China, we tailor our services to the needs of different types of clients across the world, including corporates, government agencies, media, NGOs, and international organizations.

We aim to be the go-to service partner for high-quality, efficient, and effective solutions to the communications, marketing, and public affairs needs of Asian clients in Europe and European clients in Asia.

We craft your narratives;

resonate with your audience

Understand your target; and take action

PR & Communications

Traditional PR and media relations services are essential components of any successful communications strategy.

This can be achieved through a variety of tactics, including press releases, media pitches, and thought leadership pieces. By generating positive coverage and news stories, we can help to build credibility and increase awareness of a company’s brand or products.

While new technologies and channels have emerged in recent years, the power of traditional media outlets to shape public opinion and influence purchasing decisions cannot be ignored.

Branding, Marketing & Sales

We believe brand identity creation and design is a magical alchemy that can transform a company’s vision into a visual representation of its essence – values, mission, and personality. A strong brand identity has the power to instantly connect with audiences and evoke emotions, creating a lasting impression in their minds.

We treat the process of brand identity creation and design like a journey of discovery to understand clients’ goals, values, and the target audience. Pairing with suitable designers, together translating these insights into a visual language that speaks to the brands’ unique personality and differentiates them from competitors.

Event,Tour & Export Management

We orchestrate press conference, forums, business meeting, public events, expos and trade fairs in a perfect harmony of planning, coordination, and execution. We make sure to create an atmosphere that encourages respectful and inclusive communication, where everyone is heard and valued and finds it comfortable to connect with other people.

Every aspect needs to be meticulously planned (including but not limited to):

  • selecting suitable venues
  • choosing optimal timing
  • crafting a satisfying agenda
  • preparing speakers to deliver messages
  • building eye-catching backdrop and other setups
  • arranging all technical and logistic support

Media Reporting
& Live Streaming

We have a strong background in journalism and media services, as a team with can-do spirit to deliver 1st hand news and information in a timely and accurate manner.

We are building the capacity and network to access information, contacts, and footage around the world to meet the demand for news coverage anywhere anytime.

We have been contracted since 2018 as an overseas coordinator and supplier of international news coverage for Chinese media outlets, including text, photo, video and live services.

We can provide point-to-multipoint live-streaming to multiple platforms at once, such as YouTube, Twitter, Facebook, Baidu Live, WeChat video, Bilibili, Taobao Live.

Public Affairs & Policies

We are committed to creating meaningful relationships between organizations and the communities they serve, including diverse groups of stakeholders, from politicians & regulators, business leaders and civil society groups, to find common ground and drive positive change.

We pool together the expertise and insights of consultants with experience in policy research & analysis, strategic communications, and advocacy to help clients build and maintain their reputation and relations..

Public affairs and policy consulting services we can provide include:

  • Policy monitoring & research & analysis (China, EU)
  • Government relations consultations (China, Germany)
  • Spokesperson bureau
  • Social media management (Twitter, Facebook, LinkedIn)

Film Promotion
Co- Production & Distribution

Pairing European and Chinese film academies and professionals to collaboratively work on tv shows, show films, documentaries and films we get involved from their pre-production all the way to their final presentation in major film festivals.

We are involved in language doubling and pre-production, handling all Chinese and English scriptwriting, and contributing in post-production to make sure all the films are correctly subtitled.

We can also provide professional assistance with the submission of works to film competition sections, and consultation on participation into the Venice film finance market and book adaptation rights market. 

CASE STUDIES

Venice International Film Festival Official Side Event “Focus on China”

Starting in 2016, this is an annual event jointly hosted by Xinhuanet and Italian Film Audiovisual and Multimedia Industries Association (ANICA) to promote cultural exchange and cooperation. We serve as a long-term partner responsible for execution and organization.

The day-long event includes a plenary forum, sub-sessions, branded seminars, networking reception, bringing about a hundred Chinese and Italian cultural officials, film professionals, reporters, and members of the public together.

Special screening opportunities are available at the film festival for selected feature/short/documentary films from Chinese directors. Invitation to dinner galas and red-carpet walk will also be provided, along with customized arrangement of unique Venice experience.

We can also provide professional assistance with the submission of works to film competition sections, and consultation on participation into the Venice film finance market and book adaptation rights market.

Huang Shan Tourism Promotion

Client: Huangshan Tourism Development Ltd.

Goal: Hosted public events in Berlin and Czech Republic to promote tourism resource and services in Huangshan (Yellow Mountain), Anhui

Approach: Found iconic and landmark locations in both cities to host events that combined photo exhibitions, video showcase, speeches, cocktail receptions, and interactive activities to effectively raise awareness and interest in traveling to Huangshan

Deliverables: the events attracted around a hundred of participants, including local government officials, journalists, celebrity influencers, travel trade partners, and public. They generated a dozen of positive media coverage and received a lot of good feedback.

The event in Prague also witnessed the signing of a bilateral partnership agreement.

AUTEL - PR & COMMUNICATIONS

Client: Autel, a global leading automotive electronics & diagnostic equipment provider.

Goal: Media campaign to promote its newly-launched award-winning product in Germany.

Approach: pitched and arranged interviews by Germany TV and online media with a focus on auto tech and lifestyle.

Deliverable: coverage by the Bild Auto, the largest auto media in the EU; production and broadcast of a 10-minute documentary about Autel expo and interview.

CJ4DX Movie Theatre

Client: CJ4DX (South Korea)

Goal: To market CJ4DX’s new movie theatre in Paris across the European continent

Approach: We invited three YouTubers from Germany, Italy and France, respectively, and a tech journalist to the grand opening party of South Korea’s 1st CJ4DX movie theatre in Paris, and let their bodies and imagination take a breathtaking roller-coaster ride. 

Deliverables: The tech review article and Vlog videos were quite well received, making a blast for CJ4DX’s landing in Europe.

Chinese – European Young Filmmaker Co-production (2020)

It was the 1st co-production training program for Chinese-European young filmmakers to spur creativity and foster understanding.

Pairing European and Chinese film academies to collaboratively work on a short film throughout the whole process, with the mentorship of senior film educators and professionals from both sides.

The project involved over 40 European and Chinese young filmmakers and faculty, leading to the presentation of four short films, including three documentaries and one sci-fi film, two of which were later selected in competition for two major Chinese film festivals. 

The films were screened and promoted on multiple media platforms and film festivals in Europe and China, as a showcase of the collaboration.

Blue Planet Sci-Fi Film Festival Film Screenings Abroad online and offline

We are a local partner of the Blue Planet International Sci-Fi Film Festival, the 1st and largest Sci-Fi themed film festival in China, responsible for its screening tour in Europe and online promotion.

We’ve helped to increase the number of the submissions to Blue Planet from 180 in 2019 to nearly 3,000 in 2023, while also significantly expanding its social media presence and international partnerships. 

We’ve proudly organized three onsite screenings and parties in Germany, in cooperation with local sci-fi fan communities and film academies, attracting hundreds of participants from all over Europe. 

The screenings were moved online during Berlin Sci-Fi Film Festival and Venice International Film Festival during the pandemic to keep the exchange going.

THIS IS OUR MAGIC

SOLUTIONS ROOTED IN CLOSE

COLLABORATION

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IMPRESSUM

 Our website address is: https://panoramist-consulting.de.

Allgemeine Informationen

Geschäftssitz - Büroadressen:

Panoramist Consulting GmbH C/O Wei Wang Add: Schmidstr. 15, 10179 Berlin, Germany Phone:+4917656525792 Email: contact@panoramist-consulting.de

Geschäftsführer: Wei Wang

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Tax No.: 1130/465/50747 VAT No.: DE328976337

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